Effective use of social media in business

Written by on January 14, 2016

social-mediaThe use of social media by corporate organisations for business activities is gradually gaining ground and experts note that this has been facilitated by the innovations in smartphones, apps and other technology devices.

Moreover, research reveals that the predominant population on social media platforms is not just young people but older people are learning how to use them more.

Business managers have confessed to have included social media as part of their overall marketing budget or strategy, as opposed to when it was regarded as a substandard tool, that no one wanted to spend time or money on.

Experts have highlighted some tasks executed using this technology as a business tool and the benefits derived from it.


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