Billboard: Taylor Swift’s “Folklore” sets new high

Written by on September 9, 2020

Taylor Swift’s Folklore stands for its sixth week at No. 1 on the Billboard 200 chart, making it the album with the most weeks atop the list in nearly four years. The set earned 90,000 equivalent album units in the U.S. in the week ending Sept. 3 (down 8 percent), according to Nielsen Music/MRC Data.

Folklore now has the most weeks at No. 1 since Drake’s Views ruled for 13 nonconsecutive weeks on the charts dated May 21-Oct. 8, 2016. Plus, Swift ties Whitney Houston for the most cumulative weeks at No. 1 among women.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units.

Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album.

The new Sept. 12-dated chart (where Folklore spends a sixth week at No. 1) will be posted in full on Billboard‘s website on Wednesday, Sept. 9 (a day later than usual, due to the Monday, Sept. 7 Labor Day holiday in the U.S.).

For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.

Of Folklore’s units earned in the tracking week ending Sept. 3, album sales comprise 51,000 (down 2 percent), SEA units comprise 38,000 (down 15 percent) and TEA units total 1,000 (down 14 percent).


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